Manaferra: Senior SEO & GEO Specialist
Posted by WWR Client | Budget: $106 (hourly)
Job Description & Project Requirements
Location: Remote <img src="[Link Protected] /> <p> <strong>Headquarters:</strong> New York <br /><strong>URL:</strong> <a href="[Link Protected] </p> <h2>Position overview</h2> <p>Manaferra is seeking a Senior SEO & GEO Specialist. The successful candidate will be responsible for the strategy and performance of university accounts, including auditing, defining the strategic direction, overseeing delivery, and reporting results to clients.</p> <p>This is a strategy and ownership position. The Senior SEO & GEO Specialist serves as the strategic lead on each account and the primary authority on what is being done and why.</p> <h2>Key responsibilities</h2> <ul> <li> <p>Audit and strategy development. Conduct comprehensive SEO and AI-visibility audits for new and existing accounts, and translate findings into prioritized strategies spanning technical SEO, on-page and program-page optimization, content, link building, and visibility within large language models.</p> </li> <li> <p>Execution oversight. Review deliverables and ensure the strategy is implemented as designed and on schedule. The role carries accountability for account results, not only for the strategic plan.</p> </li> <li> <p>Performance management. Monitor performance across organic search and AI platforms, identify trends and gaps, and adjust the strategy proactively.</p> </li> <li> <p>Client presentation. Participate in biweekly or monthly client calls together with the account manager; present work completed, results achieved, and the direction for the following period; and respond to client questions with authority.</p> </li> <li> <p>GEO practice development. Contribute to the evolution of Manaferra's methodology for tracking, influencing, and reporting on visibility in AI search.</p> </li> </ul> <h2>Qualifications</h2> <p>Required</p> <ul> <li> <p>A minimum of 3 years of SEO experience in an agency environment, with demonstrated ability to manage multiple accounts and competing priorities.</p> </li> <li> <p>Hands-on experience in GEO / AI search, including work aimed at securing citations and recommendations in ChatGPT, Gemini, Perplexity, or comparable platforms, and a clear understanding of how this differs from traditional SEO.</p> </li> <li> <p>Strong strategic and analytical judgment, with the ability to assess a website, its competitive landscape, and available data, and to define and defend priorities.</p> </li> <li> <p>Excellent written and spoken English, with confidence presenting strategy and results to US-based university marketing teams.</p> </li> <li> <p>Proven ability to direct the work of colleagues outside a direct reporting line through clear briefs, structured review, and precise feedback.</p> </li> <li> <p>Availability for client calls held during US business hours</p> </li> </ul> <ul> <li> <p>Proficiency with Ahrefs, Semrush, Screaming Frog, Google Search Console, and GA4</p> </li> <li> <p>Familiarity with AI visibility tracking tools such as LLMPulse, Profound, Peec AI, or similar</p> </li> <li> <p>Experience with Looker Studio or comparable reporting and dashboard tools</p> </li> <li> <p>Basic automation skills (Google Sheets, Python, or similar)</p> </li> </ul> <h2>What we offer</h2> <ul> <li> <p>Fully remote, part-time employment with flexible working hours</p> </li> <li> <p>Ownership of a portfolio of accounts and meaningful influence over how the agency operates</p> </li> <li> <p>A dedicated specialist team executing your strategy, allowing you to focus on direction and results</p> </li> <li> <p>Direct involvement in one of the fastest-developing areas of search: AI visibility for higher education</p> </li> </ul> <h2>Application process</h2> <p>Please submit the following:</p> <ol> <li> <p>Your CV</p> </li> <li> <p>One or two sample SEO or GEO audits and strategies you have produced (anonymized versions are acceptable)</p> </li> <li> <p>A portfolio or summary of accounts you have worked on and the results achieved (anonymized versions are acceptable)</p> </li> </ol> <p>Applications should be sent to [Contact Info Protected]</p> <p><strong>To apply:</strong> <a href="[Link Protected] GDPR Compliance: Sourced via verified public channels under Legitimate Interests (Art. 6(1)(f) GDPR). [Contact Info Protected]
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