User Acquisition Manager (PPC)

Location: Poland, UAE, UK <p><a href="[Link Protected] target="_blank" rel="noopener">Capital.com</a> is hiring a <strong>UA Manager (PPC)</strong> to own paid acquisition performance across our <strong>Asia and Australia</strong> markets. You'll join a team of regional specialists with day-to-day accountability for campaign performance, budget efficiency, and growth against regional revenue and ROAS targets.</p> <p>This is a hands-on, individual-contributor role: you will manage live campaigns directly, not oversee an agency at arm's length. Google Ads is the core of the role; paid social experience is a valuable bonus but not a requirement.</p> <h3>What you'll do:</h3> <ul> <li>Own and optimise Google Ads (Search, PMax, UAC, Display, YouTube) campaigns across Asia and Australia markets — this is the primary focus of the role.</li> <li>Where capacity and skillset allow, extend into paid social (Meta, TikTok, Snapchat) to support the broader regional media mix.</li> <li>Manage budget pacing and reallocation across markets and channels within your regions.</li> <li>Deliver against regional KPI targets: ROAS and CPA per first-time deposit.</li> <li>Run structured A/B tests on creative, bidding strategy, and audience targeting; report results with clear before/after evidence.</li> <li>Monitor and account for iOS attribution limitations (ATT/SKAD), PMax's lack of placement-level visibility, and regional regulatory constraints (e.g. licensing regimes across Asia markets) when planning campaigns.</li> <li>Localise campaign strategy to market nuance: language, competitive landscape, regulatory regime (e.g. ASIC in Australia; varied licensing across Asia markets), and payment/funding behaviour.</li> <li>Partner with regional marketing and compliance stakeholders on creative sign-off and go-to-market timing.</li> <li>Liaise directly with Google (and, where relevant, Meta/TikTok/Snapchat) account teams on platform features, budget commitments, and escalations.</li> <li>Maintain a weekly reporting cadence on spend, revenue, ROAS, and CPA for your regions, flagging anomalies before they show up in monthly numbers.</li> </ul> <h3>What we're looking for:</h3> <ul> <li>3+ years of hands-on PPC management, <strong>with fintech, trading, or regulated financial services </strong>experience is a must have. You understand compliance-driven creative constraints, deposit-based KPIs, and CFD/trading audience behaviour — this is not transferable from a generic e-commerce or app-growth background without a steep ramp-up.</li> <li>Direct, deep platform experience in Google Ads (Search, PMax, UAC) — this is the core requirement.</li> <li>Paid social platform experience (Meta, TikTok, Snapchat Ads Manager) is a strong bonus, not a requirement.</li> <li>Working knowledge of mobile attribution constraints (iOS ATT/SKAD, modelled vs deterministic conversion data).</li> <li>Comfort operating across multiple markets and currencies simultaneously; prior exposure to APAC or ANZ paid media specifically is a strong plus.</li> <li>Analytical fluency: able to read a performance dashboard and turn it into a budget or bidding decision without hand-holding.</li> <li>Experience working within a regulated advertising environment (financial promotions rules, regional ad standards bodies) is a plus; willingness to learn the company's compliance doctrine is a requirement.</li> <li><strong>Fluent written and verbal English</strong>; additional Asia-region language skills (Mandarin, Vietnamese, Bahasa) are a plus but not required.</li> </ul> <h3>Compensation</h3> <h3>Additional Information</h3> GDPR Compliance: Sourced via verified public channels under Legitimate Interests (Art. 6(1)(f) GDPR). [Contact Info Protected]

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