Influencer Marketing Lead

Location: Remote Worldwide <p>At Aftershoot, we're building a global community of photographers who spend less time behind their screens and more time behind the lens. Every feature we create, every update we ship, is designed to make post-processing easier, faster, and smarter for photographers around the world.<br /></p><p>From culling to editing to retouching. Our AI tools do all the heavy lifting, so photographers can focus on what they do best: capturing moments, telling stories, and creating magic.</p><p style="min-height: 1.7em;"></p><p>We're a fast-growing, passionate team backed by 100K+ active users globally. Double-digit ARR in less than 4 years, amazing investors and a team who truly believe in our mission.<br /></p><p>Our mission is clear: Become the default companion for every photographer in the world. If you care deeply about building meaningful products, working with curious and driven teammates, and being part of a team that genuinely loves what they do, we'd love to meet you.<br /></p><p>Let's create the future of AI in photography, together.<br /></p><p><strong>About the Role</strong></p><p>This is a function-owner role, not an execution role.<br /></p><p>Aftershoot already invests seven figures a year into creators, and creator-led content is one of the biggest drivers of how photographers discover us. What we don't yet have is someone who owns it end to end: who decides where the money goes, which creators earn a renewal, what the content should actually say, and how we prove any of it worked.<br /></p><p>That's you. You'll set the strategy, own the budget, build the partner roster, and lead a small team of executives who handle day-to-day outreach and campaign management. Most of our creators are based in the US, so you'll be working across US time zones on a regular basis.<br /></p><p>You'll come in with a clear mandate: make the same spend go three times further, or deliver the same results for meaningfully less. Both are good answers.<br /></p><p><strong>What You'll Do</strong></p><p>• Own Aftershoot's global influencer and creator marketing strategy end to end, with the US as the primary market.</p><p>• Own the annual creator budget: allocate it, defend it, sunset what isn't working, and double down on what is.</p><p>• Build and maintain the partner roster across YouTube, Instagram, and TikTok, spanning photography, creative-tools, and tech audiences.• Move the program from one-off sponsored posts toward recurring partnerships, ambassador structures, and long-term creator relationships.</p><p>• Build the measurement layer: attribution, incrementality, cost per trial and per paid conversion by creator, so renewal decisions are made on evidence rather than instinct.</p><p>• Negotiate rates, deliverables, exclusivity, and usage rights, including whitelisting so strong creator content can be repurposed into paid media.</p><p>• Get content actually shipped: briefing creators, holding them to timelines, and getting the work over the line when it slips.</p><p>• Hire, manage, and coach a team of 2–3 Influencer Marketing Executives.</p><p>• Work closely with Growth, Content, Product Marketing, and Design so creator content plugs into the wider marketing engine rather than running beside it.</p><p>• Plan and run creator activity around peak moments like Black Friday and major product launches.</p><p>• Explore adjacent channels where they make sense: affiliate, community, events, and podcast partnerships.<br /></p><p><strong>What You'll Bring</strong></p><p>• 5–8 years in influencer, creator, or partnerships marketing, at an agency or in-house, with at least 2 of those years setting strategy rather than only executing campaigns.</p><p>• Direct experience managing a meaningful creator budget, and the ability to walk us through how you spent it and what you got back.</p><p>• Experience working with US or international creators, and comfort operating across time zones.</p><p>• Excellent spoken and written English. Much of this job is video calls and negotiation with US-based creators, so you need to be clear, natural, and persuasive live.</p><p>• Real negotiation instincts. Paying a creator is the beginning of the relationship, not the end of it, and getting good work out of a partner takes persistence and charm in equal measure.</p><p>• Comfort with numbers: you can look at a campaign and form a point of view on whether it earned its keep.</p><p>• Working knowledge of creator tooling and affiliate platforms (GRIN, CreatorIQ, Modash, Upfluence, Aspire, <a rel="noopener" target="_blank" href="[Link Protected] PartnerStack, or similar).</p><p>• A bias toward action. We move fast, we test in the market rather than in slide decks, and we'd rather fix a live campaign than perfect a plan.</p><p style="min-height: 1.7em;"></p><p><strong>Nice to have, genuinely not required</strong></p><p>• A background in photography, creative tools, or prosumer software.</p><p>• Experience in a consumer AI or global SaaS company.</p><p>• Experience building a creator program from zero.</p><p><em>We are not filtering for photography experience. If you've built creator programs in D2C, gaming, fintech, or anywhere else that scales, the playbook travels.</em></p><p style="min-height: 1.7em;"></p><p><strong>What You'll Gain</strong></p><p>• Full ownership of a function from day one, with a seven-figure budget and no legacy playbook to inherit.</p><p>• Direct line to leadership and real influence over how Aftershoot grows.</p><p>• A global creator community in a category people are genuinely passionate about.</p><p>• The chance to build a team around you as the program scales.<br /></p><p><strong>What Happens After You Apply?</strong></p><ol><li><p><strong>Phone Screen</strong> – If your profile looks like a fit, our People team will reach out for an intro call.</p></li><li><p><strong>Team Interview</strong> – A deeper conversation on your experience and how you've run creator programs before.</p></li><li><p><strong>Case Discussion</strong> – We'll share real context on our program a day ahead, then talk through how you'd approach it. No 20-slide deck required.</p></li><li><p><strong>Bar-Raiser Interview</strong> – Meet our leadership team for a final evaluation.</p></li><li><p><strong>Offer!</strong> – If it goes well, we'll extend a formal offer and welcome you on board.</p></li></ol><br></br><br/><br/>Please mention the word **ASTONISHING** and tag RMjA5LjQyLjI4LjExOA== when applying to show you read the job post completely (#RMjA5LjQyLjI4LjExOA==). This is a beta feature to avoid spam applicants. Companies can search these words to find applicants that read this and see they're human. GDPR Compliance: Sourced via verified public channels under Legitimate Interests (Art. 6(1)(f) GDPR). [Contact Info Protected]

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