Sr. Manager, SEO/AEO

Location: USA <div><p>AssetWatch serves global manufacturers by powering manufacturing uptime through the delivery of an unparalleled condition monitoring experience, with a passion to care about the assets our customers care for every day. We are a devoted and capable team that includes world-renowned engineers and distinguished business leaders united by a common goal – To build the future of predictive maintenance. As we enter the next phase of rapid growth, we are seeking people to help lead the journey. </p></div><p>AssetWatch is an AI-driven industrial IoT condition monitoring platform that helps manufacturers protect their most critical equipment before it fails. We combine wireless vibration and temperature sensors with a 24/7 AI monitoring layer and a team of on-staff Certified Maintenance Engineers who deliver prescriptive recommendations directly to plant teams. The result: fewer unexpected failures, less unplanned downtime, and a fundamentally different relationship between manufacturers and their machines. </p><p>We're growing fast, operating across the US and Canada, and building out the channels that will define our next phase of scale. SEO/AEO are a couple of them — and this role owns it entirely. </p><p>THE ROLE </p><p>This role exists to build the organic channel from the ground up and turn it into a compounding pipeline asset. </p><p>You'll own the full roadmap: keyword architecture, AEO content structure, and technical SEO requirements. You'll work directly with our Webmaster (implementation) and Content Manager (executes your briefs). You are the brain; you'll have the builders. </p><p>This is not a "set it and check in monthly" role. You will wake up every morning looking at organic traffic, keyword movement, and conversion data — and you'll know exactly what it means and what to do next. You'll build and own a clear, documented path from where organic stands today to a state where it delivers consistent, qualified pipeline on a repeatable basis. Every strategy decision, content brief, and technical specification you produce is in service of that outcome. </p><p>You'll also be our internal expert on Answer Engine Optimization — ensuring AssetWatch earns citations in AI-generated answers on Google AI Overview, ChatGPT, and Perplexity as these become primary research surfaces for reliability engineers and plant managers evaluating condition monitoring software. </p><p>WHAT YOU'LL OWN </p><p>Pipeline &amp; Revenue Accountability </p><p>Own targets for organic-sourced MQLs, pipeline value, and influenced revenue — SEO/AEO is a channel, not a function, and you'll be measured like one. Build and maintain a living roadmap that shows a clear, sequenced path from current organic baseline to consistent pipeline contribution. Monthly performance reporting and quarterly roadmap updates to the Director of Demand Generation and CRO — with attribution that connects rankings and clicks to revenue, not just impressions. </p><p>Keyword Architecture &amp; Search Strategy </p><p>Full keyword architecture across all five target verticals and AssetWatch's core product pillars — mapped to buyer stage, search intent, and conversion potential, not just volume. Voice of search: tracking how reliability engineers, plant managers, and maintenance managers research predictive maintenance and condition monitoring — and translating that into content that captures demand at the moment of intent. Competitive displacement strategy — particularly against key competitors and emerging condition monitoring entrants who are actively investing in search. </p><p>AEO / Generative Engine Optimization </p><p>Schema markup requirements, question-answer content frameworks, and E-E-A-T build plan so AssetWatch appears authoritatively in AI-generated answers. AI citation monitoring across Google AI Overview, ChatGPT, Perplexity, and emerging answer surfaces — tracking where we appear, where we don't, and closing the gaps. Structured content briefs that train the Content Manager to produce AEO-optimized assets, not just traditional SEO pages. </p><p>Technical SEO </p><p>Technical SEO specifications handed to the Webmaster: Core Web Vitals targets, schema implementation, crawl/indexing health, internal link architecture, and JavaScript rendering requirements. Ongoing technical audit cadence — you identify the issues, prioritize by pipeline impact, and brief the fix. Crawl budget management, log file analysis, and indexing health monitoring as routine practice, not one-time projects. </p><p>Content Strategy &amp; Briefing </p><p>Keyword-to-content mapping across the full funnel: awareness content that earns authority, consideration content that captures evaluators, and bottom-funnel content that converts. Detailed content briefs for the Content Manager — topic, target keyword cluster, search intent, required schema, internal linking requirements, and conversion CTA. Content performance review cadence: what's ranking, what's converting, what needs to be updated or consolidated. </p><p>WHAT WE'RE LOOKING FOR </p><p>Required </p><p>5+ years in an in-house or hybrid SEO role at a B2B SaaS, industrial tech, or manufacturing-adjacent company. Demonstrated obsession with performance data — you have a daily routine around Search Console, rankings, and organic conversion metrics and you don't need to be reminded to check them. Proven record of connecting search performance to pipeline — you can show the funnel from keyword to closed deal, not just keyword to click. Deep technical SEO fluency: schema markup, Core Web Vitals, crawl budget, log file analysis, JavaScript rendering issues. Documented keyword research results expressed in business terms: pipeline influenced, demo requests generated, organic CAC vs. paid. Familiarity with AEO / GEO — you've been paying attention to how AI search is reshaping how B2B buyers discover and shortlist vendors, and you have a point of view on how to win there. Strong analytical skills — comfortable in Google Search Console, SEMrush or Ahrefs, GA4, and Salesforce or HubSpot attribution. </p><p>Preferred </p><p>Experience in industrial, manufacturing, or IIoT markets — you understand what a reliability engineer cares about and how they buy. Experience briefing and managing content writers to SEO standards that produce pipeline, not just traffic. Familiarity with HubSpot CMS, Salesforce, and multi-touch attribution models. Experience building search from scratch at a company in a market-creation or category-definition phase — you know what it's like to be first and you see that as an advantage. </p><p>YOU'LL THRIVE HERE IF... </p><p>Your first move in the morning is pulling Search Console and your rank tracker — not because someone asked you to, but because you need to know. You measure your own success in pipeline and revenue influence, not page-one rankings. You can draw a straight line from a content brief to a closed deal and explain every step. You like owning the whole problem, not just executing a task list someone else wrote. You're comfortable telling leadership "the strategy needs to change" with data to back it. You think in systems — keyword clusters, content pillars, authority flywheel — not one-off pages. You're energized by a market that is still being defined and see that as a first-mover advantage, not a lack of playbook. </p><div> <div> <p>#LI-REMOTE</p> </div> </div><div><p><strong>What We Offer:</strong> </p> <p>AssetWatch is a remote-first company that puts people at the center of everything we do. We want our team members to thrive - that’s why we offer a range of benefits and perks designed to support your well-being, growth, and work-life balance. </p> <ul> <li>Competitive compensation package including stock options </li> <li>Flexible work schedule </li> <li>Comprehensive benefits including retirement plan match </li> <li>Opportunity to make a real impact every day </li> <li>Work with a dynamic and growing team </li> <li>Unlimited PTO </li> </ul> <p>We have a distributed team that works remotely across locations in the United States and Ontario, Canada. Collaboration within core working hours is required. </p></div> GDPR Compliance: Sourced via verified public channels under Legitimate Interests (Art. 6(1)(f) GDPR). [Contact Info Protected]

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