(Senior) Product Director, Local Growth

Location: LATAM, Hong Kong, Mexico, Singapore <h3><strong>Who We Are</strong></h3> <p>At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.</p> <p>OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. </p> <p>Across our multiple offices globally, we are united by our core principles: <em>We Before Me</em>, <em>Do the Right Thing</em>, and <em>Get Things Done</em>. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.</p> <p>OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.</p> <h3>About The Opportunity</h3> <p>OKX is building local exchange businesses from the ground up across multiple emerging and high-growth markets. We are looking for a product leader who has driven a complete 0-to-1 cycle in a priority overseas market — someone who will own the product strategy and local growth playbook for a specific region or country, and be directly accountable for product competitiveness and business growth outcomes in that market.</p> <p>This role sits at the intersection of the Local business team and Global product and engineering. You'll go deep into the local market — translating user profiles, regulatory landscapes, and competitive dynamics into product and growth strategies — while driving Global product and engineering resources to deliver locally, ensuring the product experience and competitiveness actually take off on the ground.</p> <p>We are not prescriptive about which specific region you've built in previously — LatAm, Southeast Asia, Turkey, MENA, or others are all relevant. What matters is that you have personally built a business in an emerging market, closed the growth loop, and can transfer that methodology to OKX's priority regions.</p> <p>This is a product leadership role, not a country general manager role — but you need to operate with near business-owner accountability: responsible for the region's core growth metrics and product competitiveness, not just shipping features.</p> <h3><strong>What You’ll Be Doing</strong></h3> <p><strong>Regional Product Strategy &amp; Local Growth Planning</strong></p> <ul> <li> <p>Own product strategy and local growth planning for a specific region or country, working across the Local business team and Global product and engineering to be directly accountable for local product competitiveness and business growth outcomes.</p> </li> <li> <p>Develop a deep understanding of local user profiles, legal and regulatory frameworks, competitive landscapes, and cultural nuances, and translate these into a comprehensive product competition strategy and channel growth strategy with clear prioritization.</p> </li> <li> <p>Continuously track the local crypto and fintech ecosystem — with a focus on global players and regional leaders across exchanges and fintech — as well as macro factors such as inflation, currency depreciation, and cross-border remittance demand that shape user trading behavior.</p> </li> </ul> <p><strong>Local Product Experience &amp; Competitiveness</strong></p> <ul> <li> <p>Own the end-to-end local product experience and competitiveness, covering onboarding, fiat deposit, market analysis, trading, and earn — the core stages of the user journey.</p> </li> <li> <p>Build a comprehensive local product feedback loop — from user behavior data and funnel analysis, to local user feedback collection — to identify key bottlenecks and high-leverage opportunities in conversion, retention, and engagement, and drive iterative improvement.</p> </li> <li> <p>Adapt to local market characteristics (inflation-driven demand, competitor switching costs, payment method preferences, etc.) to reduce drop-off from registration to first trade and shorten time-to-first-trade.</p> </li> </ul> <p><strong>Channel Growth &amp; Cross-team Collaboration</strong></p> <ul> <li> <p>Work with local teams to identify effective user acquisition channels; lead the discovery, introduction, integration, and scaling of high-impact channels.</p> </li> <li> <p>Leverage your local network — KOLs, fintech partners, payment providers, regulatory contacts — to accelerate market entry and growth.</p> </li> <li> <p>Collaborate closely with regional BD, Marketing, Operations, and Global product and engineering to ensure product initiatives align with local growth objectives.</p> </li> </ul> <h3><strong>What We Look For In You</strong></h3> <ul> <li> <p><strong>0-to-1 business building and growth experience in an emerging market</strong> (e.g., LatAm, Southeast Asia, Turkey, MENA, or similar) — you can clearly articulate the regional metrics you owned and the business outcomes you delivered. You held a product, strategy, or growth role during the early stage of an international expansion at a tech company or at a high-growth local champion in the region.</p> </li> <li> <p><strong>Comprehensive business growth and user growth methodology</strong> — you have fully owned a user funnel (acquisition → activation → retention) and can speak to results with data: CAC, activation rates, D7/D30 retention, LTV, reactivation. Your work was growth experimentation and product intervention, not just media buying.</p> </li> <li> <p><strong>Strong product management capability</strong> — you can define product strategy and success metrics, prioritize a roadmap, drive A/B testing, and collaborate with product and engineering to deliver. This is a product leadership role, not a GM or pure growth marketing role.</p> </li> <li> <p><strong>Proven cross-functional collaboration</strong> — able to drive alignment across teams (design, engineering, data, commercial), manage external partnerships, and navigate regulatory conversations. Effective at aligning resources between Local and Global organizations.</p> </li> <li> <p><strong>Deep local market knowledge and an established local network</strong> — you understand local user behaviors, payment ecosystems (e.g., PIX, SPEI, Mercado Pago, UPI, GCash, DANA, M-Pesa, depending on region), regulatory environments, and competitive dynamics. You have partners, KOLs, and industry relationships in the region that you can activate.</p> </li> <li> <p><strong>Consumer product management experience</strong> in fintech, crypto, or trading preferred. Candidates with experience managing or mentoring product teams will be considered for the Senior Product Director level.</p> </li> <li> <p><strong>Excellent written and verbal communication skills in English.</strong> Proficiency in Mandarin is a strong plus for effective collaboration with HQ teams.</p> </li> </ul> <h3><strong>Nice-To-Haves</strong></h3> <ul> <li> <p>Proficiency in a local language relevant to the target region (Spanish, Portuguese, Bahasa Indonesia, Arabic, Turkish, etc.).</p> </li> <li> <p>Crypto exchange product experience — spot/derivatives trading, order types, fee structures, token listings, and fiat on/off-ramp flows.</p> </li> <li> <p>Familiarity with local payment rails and fiat-to-crypto conversion flows in emerging markets.</p> </li> <li> <p>Hands-on trading experience in FX, equities, or crypto.</p> </li> </ul> <h3><strong>Perks &amp; Benefits </strong></h3> <ul> <li> <p>Competitive total compensation package</p> </li> <li> <p>L&amp;D programs and Education subsidy for employees' growth and development</p> </li> <li> <p>Various team building programs and company events</p> </li> <li> <p>Wellness and meal allowances</p> </li> <li> <p>Comprehensive healthcare schemes for employees and dependants</p> </li> <li> <p>More that we love to tell you along the process!</p> </li> </ul> <p>Notice:</p> <p>All official OKX vacancies are published on this website. While roles may appear on selected third-party platforms from time to time, information on other sites may be inaccurate or outdated. <strong>If in doubt, please apply directly through our official careers website.</strong></p> <p>Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to OKX's <a href="[Link Protected] rel="nofollow ugc noopener" target="_blank">Candidate Privacy Notice</a>.</p> GDPR Compliance: Sourced via verified public channels under Legitimate Interests (Art. 6(1)(f) GDPR). [Contact Info Protected]

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