Meta Creative Strategist — Performance Creative

Location: Brazil <p><b>Join Our Team</b></p> <p>Oowlish, one of Latin America's rapidly expanding software development companies, is seeking experienced technology professionals to enhance our diverse and vibrant team.</p> <p>As a valued member of Oowlish, you will collaborate with premier clients from the United States and Europe, contributing to pioneering digital solutions. Our commitment to creating a nurturing work environment is recognized by our certification as a Great Place to Work, where you will have opportunities for professional development, growth, and a chance to make a significant international impact.</p> <p>We offer the convenience of remote work, allowing you to craft a work-life balance that suits your personal and professional needs. We're looking for candidates who are passionate about technology, proficient in English, and excited to engage in remote collaboration for a worldwide presence.</p> <h3>About the role:</h3> <p>We are looking for a highly creative and performance-driven <strong>Meta Creative Strategist</strong> to lead paid social creative strategy, concept development, creative testing, and content iteration across Meta advertising campaigns.</p> <p>This role is ideal for someone who understands how creativity directly impacts advertising performance and can transform customer insights, product benefits, ad performance data, and testing results into high-performing concepts that drive growth.</p> <p>You will work closely with media buyers, content creators, and creative teams to continuously improve creative performance and help scale customer acquisition through innovative and data-driven advertising strategies.</p> <h3>What you will do:</h3> <ul> <li>Develop Meta ad concepts, hooks, scripts, angles, and testing ideas</li> <li>Create and iterate performance-focused advertising creatives</li> <li>Build weekly creative testing plans based on campaign performance data</li> <li>Analyze winning and underperforming creatives to identify repeatable patterns</li> <li>Develop UGC briefs, shot lists, and creative direction for content teams</li> <li>Recommend creative iterations based on performance signals and testing outcomes</li> <li>Maintain a structured testing process across products, offers, audiences, formats, and creative angles</li> <li>Collaborate closely with media buyers to improve campaign performance</li> <li>Stay current on eCommerce creative trends, UGC formats, and paid social best practices</li> <li>Contribute to creative strategy in AI-driven campaign environments</li> </ul> <h3>Requirements:</h3> <ul> <li>Proven experience developing high-performing Meta advertising creatives</li> <li>Strong understanding of direct-response marketing principles</li> <li>Experience working in eCommerce environments</li> <li>Strong communication and organizational skills</li> <li>Ability to balance brand consistency with performance objectives</li> <li>Strong understanding of performance-driven creative strategy</li> <li>Experience collaborating with media buying and marketing teams</li> <li>Ability to analyze creative performance data and identify optimization opportunities</li> </ul> <h3>Must have:</h3> <li>Experience creating: <ul> <li>UGC concepts</li> <li>Product-focused creative</li> <li>Testimonial creative</li> <li>Founder-led content</li> <li>Offer-based advertising</li> <li>Strong understanding of: <ul> <li>Hooks</li> <li>Angles</li> <li>Creative testing</li> <li>Messaging strategy</li> <li>Direct response marketing</li> <li>Experience writing: <ul> <li>Hooks</li> <li>Scripts</li> <li>Creative briefs</li> <li>Testing hypotheses</li> <li>Experience using: <ul> <li>CapCut</li> <li>Photoshop or similar design tools</li> <li>Video editing platforms</li> <li>Strong understanding of performance metrics, including: <ul> <li>Thumbstop Rate</li> <li>Hold Rate</li> <li>CTR</li> <li>CPC</li> <li>CVR</li> <li>CPA</li> <li>Experience analyzing creative performance and identifying winning patterns</li> <li>Ability to develop and execute structured creative testing programs</li> </ul> </li> </ul> </li> </ul> </li> </ul> </li> </ul> </li> <h3>Nice to Have:</h3> <li>Experience with Shopify brands</li> <li>Experience in: <ul> <li>CPG</li> <li>Food &amp; Beverage</li> <li>Outdoor</li> <li>Lifestyle</li> <li>Consumer Products</li> <li>Copywriting experience</li> <li>Creator management experience</li> <li>Experience working with DTC brands</li> <li>Experience collaborating directly with performance marketing teams</li> <li>Familiarity with Andromeda and GEM ecosystems</li> <li>Experience producing content in-house</li> </ul> </li> <h3>Compensation</h3> <h3>Additional Information</h3> <p>If you enjoy thinking like a business owner, care deeply about great UX, and know how to turn Shopify into a growth engine, we’d love to hear from you.</p> <p>Apply and let’s talk.</p> <p><b>Benefits &amp; Perks:</b></p> <p>Home office;</p> <p>Competitive compensation based on experience;</p> <p>Career plans to allow for extensive growth in the company;</p> <p>International Projects;</p> <p>Oowlish English Program (Technical and Conversational);</p> <p>Oowlish Fitness with Total Pass;</p> <p>Games and Competitions;</p> <p><b>You can also apply here:</b></p> <p>Website: [Link Protected] <p>LinkedIn: [Link Protected] <p>Instagram: [Link Protected] GDPR Compliance: Sourced via verified public channels under Legitimate Interests (Art. 6(1)(f) GDPR). 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